Everything about Naugles totally explained
Naugles was a
fast-food Mexican restaurant chain that existed from 1970 to 1988. It was founded by former
Del Taco employee Dick Naugle. The first Naugles restaurant was located in
Riverside, California.
Harold Butler bought Naugles in 1971 when the chain consisted of three restaurants. The chain was expanded by a system of non-exclusive
franchises, which was ruled unlawful by a federal court. He built it up to 225
restaurants by 1986, when he sold the chain to
Collins Food International. Naugles merged with
Del Taco in 1988.
A few independent franchises kept the Naugles name until 1995.
In the Naugles
TV commercials, the character of Señor Naugles was played by
character actor Roger C. Carmel.
Hispanic actors had refused to take part in the advertisements due the stereotyped image presented of
Mexicans.
Further Information
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